Real estate professionals in Los Angeles are working to catch the attention of buyers with two new trends. One trend features aerial videos of properties done with small, high-definition cameras mounted on a miniature, remote-controlled helicopter.
Demand is rising at companies that supply the service, like A Bird’s Eye -- which provides a package of still photos, panoramas, and the aerial video for about $1,500.
“We wanted to give people a perspective they don’t normally get on a video tour of the inside of the property,” explains Rob Aigner, CEO of Keller Williams in Beverly Hills. Noting that realty agents are looking for ways to connect with the “YouTube generation,” meaning young buyers with money, he adds, “We as Realtors need to think about what we can do to make it interesting and dynamic -- not just beautifully photographed.”
The videos are posted online to Facebook, Twitter, and a dedicated website established just to showcase the property; they offer views of the house, the landscape and even the surrounding neighborhood.
The other trend involves using non-aerial videos of the interior and exterior of a residence to tell a story where the property serves as the location, or to create a “lifestyle video” that spotlights the house and the neighborhood, and helps to convey the type of lifestyle of someone who would buy that property.
Source: INFORMATION, INC.