Real estate professionals are tackling more mobile outreach markets efforts to reach clients — making sure their Web site is easy to view and use from a phone, adopting QR codes in marketing, and even creating apps that potential clients can use to access real estate information while on-the-go.
The adoption of more mobile tools seems to be warranted: A new study shows that nearly half of all U.S. mobile subscribers are now using smartphones, according to the latest numbers from Nielsen. Smartphone usage has jumped 38 percent in the last year alone, according to Nielsen research.
And the number keeps growing. Two-thirds of new mobile purchases in the last three months is for a smartphone over a “feature phone,” the study finds.
Android OS devices continues to be the leader with 48 percent of the smartphone market share. Meanwhile, 32 percent of smartphone users have an Apple iPhone, and 11.6 percent have a Blackberry.
Source: “Smartphones Account for Half of All Mobile Phones, Dominate New Phone Purchases in U.S.,” Nielsen (March 29, 2012)