Most real estate practitioners recognize that they face competition from all directions. As such, and because the Internet is now one of the best avenues for flagging prospective clients, it is critical that agents devote the appropriate amount of time and attention to promoting and branding their Web site.
This means not only putting the URL on business cards and mailers, but also finding unique and creative ways to build the brand.
One prime example comes from Chicago-based real estate practitioner Diane Freeman, who uses her Web site address as a watermark on the six floor plans for the condominium building she represents. If she distributes copies of the floor plans at an open house or to clients who have expressed interest in the property, her domain name will be right at hand; and chances are good that she will be the first person that will be contacted by someone who is looking at the floor plans. It also means greater brand recognition, increased Web site traffic, and ultimately more sales.
Source: "Brand Your Real Estate Website....ON EVERYTHING," RealtyBizNews (04/26/2012) & Information, Inc.