When choosing a domain name for their Web site, real estate agents should consider incorporating the name of their market, keeping in mind that domain names with large cities likely have been taken already.
Rather than using their own name, they should incorporate keywords to help boost the site's ranking in Google. In addition to the market or city name, they would be wise to use such terms as condos, homes, real estate, or realty.
Once they have created a domain name that has not been taken already, they should consider whether to buy all the extensions of their domain name, including .com, .net, and .org. Such a move makes it more difficult for an unscrupulous individual to create a similar Web site and mislead consumers into thinking it is the agent's site; and it also prevents a similar site from earning a better search engine ranking.
Source: Information, Inc.