Many real estate professionals have a website for their business, but how do they get potential customers to actually visit it? Here are a few of ideas for boosting web visitor traffic:
Increase your SEO (search engine optimization)
Search engine optimization lifts a site’s visibility in search engines, such as Google and Yahoo!, by focusing on keywords. Websites that appear early in a search tend to get more clicks, and it helps to use keywords in text that reflect your market and target audience. Also, focus more on incorporating backlinks or inbound links, which link your site to, and from, other web pages.
Do more blogging
Write original content, but also consider guest blogging for already-established blogs as a way to ramp up traffic. “Writing for other prominent blogs in your niche is even more beneficial in generating traffic,” writes Ilya Pozin at Forbes.com. “By including a link to your website in the biography at the end of your guest post, you can draw in new visitors from a source that likely gets much more traffic than your current blog or website.”
Try Facebook ads
A recent study conducted by Nielsen found that people are 68 percent more likely to recall seeing an ad when it’s viewed within a social context. Facebook is the most popular social networking site, and it doesn’t cost much to start advertising on there. You can set a daily budget or pay per clicks. With Facebook ads, in particular, you can target people by location, friends of your current fans, or even those who “like” other pages that reflect your target market.
Generate good PR
Good public relations in the community can also increase web traffic, according to Forbes.com. “Through public relations strategies, you can brand yourself as an expert in your niche and build your credibility,” writes Ilya Pozin, a Forbes.com contributor.
He suggests serving as an expert source in local news articles. Also, send press releases to the local media and highlight a newsworthy event or service.
Source: “10 Proven Ways to Market Your Web site,” Forbes.com (April 11, 2012) & INFORMATION, INC.